launch

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launch

the introduction of a NEW PRODUCT onto the market. See PRODUCT LIFE CYCLE, TEST MARKETING, PROMOTIONAL MIX, ADVERTISING EFFECTIVENESS TESTS.
References in classic literature ?
The launching of the Sari proved easier than I con-templated.
We find him in a frail bark of skins, launching himself in a stream at the foot of the Rocky Mountains, and floating down from river to river, as they empty themselves into each other; and so he might have kept on upward of two thousand miles, until his little bark should drift into the ocean.
If he succeeded in launching the boat, if he kept ahead of the second ice-run, if he did not get caught by some of the runs from the upper Yukon; if luck favored in all these essential particulars, as well as in a score of minor ones, they would reach Sixty Mile and be saved, if--and again the if--he had strength enough to land
The final task remained--the launching of the boat.
AirLaunch wants to create a system capable of launching a 1,000-pound satellite into space within 24 hours of getting an order, and doing it for a cost under $5 million.