launch


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launch

the introduction of a NEW PRODUCT onto the market. See PRODUCT LIFE CYCLE, TEST MARKETING, PROMOTIONAL MIX, ADVERTISING EFFECTIVENESS TESTS.
References in classic literature ?
There is a blatant bumptiousness about a steam launch that has the knack of rousing every evil instinct in my nature, and I yearn for the good old days, when you could go about and tell people what you thought of them with a hatchet and a bow and arrows.
On would come the launch, whistling, and on we would go, drifting.
Taylor and Delcarte picked up the slain deer, and we all started down toward the launch, walking slowly.
But scarce had we built our fire and prepared the meat for cooking than Snider, whose eyes had been constantly roving about the landscape from the moment that we left the launch, touched me on the arm and pointed to a clump of bushes which grew a couple of hundred yards away.
Even then I noticed the oddness of the brown faces of the men who were with Montgomery in the launch; but the launch was now fully laden, and was shoved off hastily.
Then I realized that I was in that little hell of mine again, now half swamped; and looking back over the gunwale, I saw the schooner standing away from me, with the red-haired captain mocking at me over the taffrail, and turning towards the island saw the launch growing smaller as she approached the beach.
Why, bless you, sir, it is in the steam launch that he has gone.
It was him that roused him up yesternight, and, what's more, my man knew he was comin', for he had steam up in the launch.
As for himself, he was not sure that enough strength remained in his wasted muscles to launch the boat.
Somewhere in all those wasted muscles of his was enough strength, if he could gather it all at once, to up-end the boat and launch it.
He must have seen us drop anchor, and he must have known our launch was on the beach.
And now Lord Godalming and Jonathan have a lovely steam launch, with steam up ready to start at a moment's notice.