place

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Place

The marketing of new securities, usually through sales to institutional investors. See: Float.

Placement

The act or process of selling a new issue of a security to investors. Most of the time, a placement must be registered with the SEC before it can actually take place. See also: Private placement.

place

To sell a new securities issue.

place

an aspect of DISTRIBUTION concerned with ensuring that a firm's products are available for consumers to purchase at appropriate locations.

See DISTRIBUTION CHANNEL, MARKETING LOGISTICS, FOUR P'S OF MARKETING.