Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
The Jingles handed over the cash at the hospital on Tuesday night.
She is wearing a beaded vest that is unique for Jingle Dancers.
from Winston Salem, NC as the Grand Prize Winner in the Folgers Jingle Contest.
Jo Jingles music and movement classes are now in their 15th year and operate across the country.
Helen, whose three-yearold daughter attends the sessions, runs Jo Jingles classes in Heaton, Gosforth, Newcastle and parts of Northumberland.
When I went away college and needed my oil changed, I remembered that jingle," she said, "and I remembered that 'Alton's does it all' from their song.
The Jingle Dress, also known as the Prayer Dress, peaked in popularity in the 1920s when urban fashion introduced the glamorous flapper dresses and dances like the Charleston that heralded women's changing role in society.
The rhythmic sound of the jingles is said to be very beautiful, like 10,000 raindrops on a tin roof.
An authoring tool is a computer software with which developers could compose jingles for mobile phones.
Oscar Mayer is sponsoring the School House Jam Talent Search and looking for a classroom of pint-size stars to sing the famous Oscar Mayer Wiener Jingle, Bologna Song or Spanish Jingle.
But while Jingles may be proud of its didactic heritage, the company's former owners didn't exactly hit the books when it came to product expansion.
Britain's King of the Jingles Johnny Johnston, who wrote thousands of catchy advertising tunes for TV and radio all over the world, died yesterday.