influencers


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influencers

individuals whose views, advice and recommendations are respected and acted upon during the making of a buying decision. Such individuals may often be OPINION LEADERS and they can provide useful market research data to a company in drawing up product specifications. See MARKETING RESEARCH.
References in periodicals archive ?
The new rules specifically target social media influencers, who parlay their internet fame into advertising revenue.
The world of social media influencing is about to get a lot more transparent, as paid influencers will need to obtain a licence to promote brands for money.
With 1,953 students attending presentations at 78 events at 61 schools this year, the Campus Influencers program has grown considerably in the last year.
Should influencers and clients need work in graphic art, video production or German translation, we can assist them.
It begins with fans impersonating their idols, the celebrities turning into influencers as they directly interact with the fans through social media, the fans investing in the market value of the celebrities' popularity through "tokenization," and, finally, sharing between fans and celebrities as their level of intimacy grows.
Michaels says that 2018 will be the year of integration, and 'it's important to explore all options and types of influencers.
evaluation of data to determine which social influencers can help grow your business and acquire more customers.
According to Ramzi Halaby, the CEO and co-founder of the Online Project, noted that marketers are largely no longer resorting to freebies, invitations and compliments to compensate influencers.
The rise of influencer marketing is a true success story for the marketing industry and its growing community of social influencers.
Brands understand social influencers are essential to helping build brand equity, engagement and sales.
The article cites a recent report from Forrester Research that identifies influencers as "mainstream journalists, industry analysts, subject matter experts, independent bloggers, and certain social media celebrities who have influence in a specific topic or category.
Many claimed that blogs were dying and changing social media algorithms continued to diminish the organic reach of influencers.