Over the years, again perhaps lulled by market dominance and limited competition, these competencies had evolved into detached incompetencies.
Again, these incompetencies seemed to work well enough for years.
True to its incompetencies, the developers never worked closely with customers to find out if these "neat" features were actually desired.
The link between technology and user needs was broken in their core incompetencies.
The photography kit developers excavated beneath TECHCO's core incompetencies, and built on the firm's core competencies of providing creative, inventive, and elegant solutions to real customer problems.
The idea so violated the core incompetencies that had grown thickly over product development that the product champion did not bring his idea up formally for several years.
This deep knowledge of customers had also become reified into several core incompetencies.