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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
To tell the truth, that hopeless dogged fight for survival had started to irritate me, and my position in the doghouse had gotten tiresome as well; my whole neck and spine had stiffened and grown painfully numb.
IN THE DOGHOUSE, a real favourite at Wimbledon while trained by P atsy Byrne and, over hurdles, by Tommy Foster, passed away earlier this week, aged 12.
This, however, does not end well as she finds herself in trouble with teachers with detention for saying how she really felt about an assignment, in the doghouse with Becca for telling her the pimple on her face is very noticeable, and so forth.
But Hayhurst isn't overly optimistic about pulling out a victory in the Doghouse.
Renowned Architects such as Michael graves, Ismael Leyva and Carol Rusche Bentel are in the doghouse .
So I've dug the heels in and I'm staying in the doghouse.