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Impression
(redirected from impression technique)

   Also found in: Dictionary/thesaurus, Medical, Encyclopedia, Wikipedia 0.03 sec.
Impression
An advertisement's (usually a banner ad) appearance on a web page. Ad space is often sold on a CPM basis.

Notes:
For example, if the page you're on shows five ads, that's five impressions. On this particular page there are two impressions, one for the banner at the top and one for the banner on the bottom of the page.


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