Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
The official kickoff for IMPRESS comes during a gathering at Whitman School Thursday, Sept.
Impress shareholders who have not sold their shares into the offer before the close will receive a compulsory acquisition notice from Beach.
So, we have gone about our business, for at least the past three decades, without trying to impress in any way the people who spend money on our product.
Following the purchase of US Can's European operations, Impress has pro forma worldwide sales of approximately EUR1.
An Impress official said, ''This year may mark a sort of effective inaugural year when the release of eBooks may obtain full-fledged momentum.
Taking elements from rich mobile app experiences and inspired by sites such as Nest and Square, Impress creates a new category of website: the Smart Site.
Impress has diversified into other areas allowing it to satisfy the ever increasing demands of customers.
There is an assumption that women go all out to impress the opposite sex, but this research has revealed this isn't always the case," the Daily Mail quoted a spokesman for Simple skincare as saying.
Beach announced a recommended and unconditional on-market cash offer for all of the issued and outstanding shares of Impress it did not already own on Monday, 6 December 2010.
Jobhunters will have to introduce themselves with a joke and could be offered the chance of a formal interview if they impress.
When asked by FHM what he'd eaten to impress his girl, Steve said: 'Loads of scorpions, lizards and maggots.
What continues to impress me, though, is the extent to which our commercial partners are making this happen.