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Horizontal Integration |
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Horizontal Integration When a company expands its business into different products that are similar to current lines. Notes: For example, a hot dog vendor expanding into selling hamburgers. Compare this to vertical integration.See also: Vertical Integration How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| The CDID also will be responsible for the horizontal integration of all the FA-ADA systems across the doctrine, organization, training, materiel, leadership, and personnel and facilities (DOT-MLPF) domains. Horizontal integration was the driving force behind PASS; however, very few in the community, from developer to tester, perceived this as a single SOS release. Horizontal integration includes new markets for existing products, improved penetration of present markets, expanded distribution networks and cross-selling product lines to existing customers. |
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Horizontal Integration
