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Horizontal Integration

   Also found in: Dictionary/thesaurus, Medical, Acronyms, Wikipedia, Hutchinson 0.01 sec.
Horizontal Integration
1. A business strategy in which a company expands its operations to provide similar goods and services at the same point on the supply chain. For example, a widget retailer may begin selling whatsits in addition to widgets. More concretely, an oil exploration company may also begin exploring for natural gas. It is important to note that horizontal integration always occurs at the same point on the supply chain: a retailer does not move into wholesale and vice versa. See also: Vertical integration.

2. See: Horizontal acquisition.


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The CDID also will be responsible for the horizontal integration of all the FA-ADA systems across the doctrine, organization, training, materiel, leadership, and personnel and facilities (DOT-MLPF) domains.
Horizontal integration was the driving force behind PASS; however, very few in the community, from developer to tester, perceived this as a single SOS release.
Horizontal integration includes new markets for existing products, improved penetration of present markets, expanded distribution networks and cross-selling product lines to existing customers.
 
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