Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Hooklet numbers from the 4 rows of the cephalic bulbs of AL3 Gnathostoma spp.
5,8,10) The eggs are round to oval in shape, measure an average of 25-40 [micro]m in diameter, and contain an oncosphere with 6 hooklets.
The microbiology report indicated the presence of hydatid hooklets.