Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Accordingly, we expected a significant positive association between descriptive social norms for hooking up and the hook up behaviors of women and men during the initial transition to college.
To gain insights into the relative conservation benefits of circle hooks in the recreational fishery for Atlantic blue marlin and other istiophorids, we compiled data on hooking location and the incidence of trauma (bleeding) for 123 blue marlin, 272 white marlin, and 132 sailfish caught on natural baits rigged with either J hooks or circle hooks.
TAIL: Common for pinfish, grunts and others prone to swimming for the bottom, tail hooking allows the bait to tow the hook to its preferred depth with relative ease.
On half-day boats, for example, anglers often must leave their rods at the rail when getting bait to avoid hooking anyone at the bait tank.
One fisherman got impossibly backlashed after hooking one; he was resigned to handlining in the fish using gloves.
When practicing the art of fly-fishing in the surf, you can struggle to meet your goal of hooking a hefty halibut until your legs are blue from the chilly brine - or until you finally realize it's really a battle of what not to do.
The principle for hooking these powerful, shallow-water summer spawners is so simple, in fact, many anglers try too hard and miss their target entirely.
In its final rule of Amendment 17A, the Council writes, "Many studies indicate that hooking injuries are a major source of mortality in red snapper.
Tenders are invited for Estimate for providing LT AB cable for reducing theft of energy by hooking at theft prone area at vill.