Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
and 3) Once hooked up, did circle and J hook rigged baits have similar proportions of retained fish (brought to the boat)?
Those who provided a non-zero response to this question were classified as having hooked up during the initial transition to college.
Andrew Walker, manager at Get Hooked on Fishing, explained: "Get Hooked on Fishing Midlands has achieved great success over the past eight years, which has seen the initiative grow from being a pilot scheme for young people into a self sufficient charity, which uses angling as a tool to cater for the many varied needs of people of all ages and abilities.
PHOENIX, April 26 /PRNewswire/ -- Fishermen are hooked - and they're screaming bloody murder.
The radome has a delicate scanner inside and improper handling will damage it, especially if the sling is not hooked up correctly.
From a pig-theme to Mr and Mrs Hang Up, this fun choice is sure to keep anyone well and truly hooked.
I use up old, worn out 100% wool suits and/or skirts that have been dyed, washed and cut into strips and hooked on burlap, linen, rug warp or monk's cloth.
If you hooked up devices, it's time to hook up the one user.
NEW YORK-According to suppliers, room-size hooked rugs continue to grow, but retailers say sales are sluggish at best.
This Fall, in cooperation with The Cape Cod Commercial Hook Fishermen's Association and Chef's Collaborative, CLF sponsored a month-long promotion for Chatham Hooked Cod.
The testers sighted the endangered short-tailed albatross a few times, but never saw one hooked.
com hops right to it, and the buyer's utilities and other services are hooked up and ready to go when the buyer moves in.