Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
One way to understand gender differences in hook up experiences is to consider the differential power commonly afforded to women versus men in heterosexual encounters.
Through cable's High Speed Education Connection, local cable companies provide free, cable high-speed Internet hook ups to state accredited K-12 schools and libraries in communities where broadband service is available.
The units range in size from 539 to 1624 square feet and are equipped with central air, a dishwasher, washer and dryer hook ups, and wiring for cable, computers, and security systems.
A cornerstone of Web connectivity enhances technologies such as fiber optics, cable, satellite link ups, enhanced copper wire connections and wireless hook ups.