hit

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Hit

A unit measuring a person or IP address visiting a website. In general, the more hits a website generates, the higher revenue it earns from advertising and other sources.

hit

1. To sell a security at a bid price quoted by a dealer. For example, a trader will hit a bid.
2. To lose money on a trade. For example, a dealer may take a hit on the holdings of Moore's Fried Foods' common stock.
References in periodicals archive ?
Hits the Road, Henley and Wilson will serve as your tour guides at the following locations:
There will be two derivatives, developing 300bhp or supercharged to 400bhp when the latest sports car hits the road next month.
If one of you hits the road, call often (get one of those pre-paid phone cards), e-mail regularly, and send old-fashioned letters and postcards
Spirits, which has been built to tour, promises much, but it needs transitions, fine-tuning, and focus before it hits the road.
Linda Perry: The out ex-4 Non Blondes member hits the road with Iggy Pop, Sponge, Tonic, the Rev.