hit

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Hit

A unit measuring a person or IP address visiting a website. In general, the more hits a website generates, the higher revenue it earns from advertising and other sources.

hit

1. To sell a security at a bid price quoted by a dealer. For example, a trader will hit a bid.
2. To lose money on a trade. For example, a dealer may take a hit on the holdings of Moore's Fried Foods' common stock.
References in periodicals archive ?
Jeffrey Duff-Sellers and Daniel Williams each had two hits for Malibu, which had 11 hits total.
Baptist 2: David Cather's home run and Jess Lima's double accounted for two of the three hits for host L.
Doug Silva (1-0) went the rest of the way, striking out five and allowing two hits for the win.