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A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.


a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

References in periodicals archive ?
This study provides a validated English, Afrikaans and isiXhosa language version of the King's Health Questionnaire for women with urinary incontinence in South Africa.
The Validity of Two Malay Versions Of The General Health Questionnaire (GHQ) In Detecting Distressed Medical Students.
General Health Questionnaire (GHQ12 & GHQ28): psychometric properties and factor structure of the scales in a Turkish primary care sample.
The use of a standardised mental health questionnaire (HAD for short) by doctors in the UK prior to writing a prescription for an SSRI would help target people whom the drugs would really help.
A Health Questionnaire serves as a screening form as part of our Hospital Preadmission process and is completed by all patients scheduled for elective surgery.
Children with ADHD rated significantly lower in the Child Health Questionnaire (CHQ) Quality of Life (QoL) assessment in 9 of 12 categories (not including summary scores composed of individual category scores) compared to either children with asthma or healthy children.
General health assessments of children may employ the 28-item Child Health Questionnaire (CHQ).
org), you can print off a Menopause Health Questionnaire that covers all the bases.
Donating blood takes about an hour and begins with a medical evaluation and health questionnaire.
They then went to a private area to fill in a health questionnaire.
The American Society of Internal Medicine and the American College of Physicians (ASIM/ACP) have proposed that their members include questions about gun ownership as part of a regular health questionnaire.
However, in two studies, this strategy was also related to decreased psychiatric morbidity as measured by the General Health Questionnaire (Chen et al.

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