durable goods(redirected from hard goods)
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Related to hard goods: consumer durables, soft goods
Consumer products designed and intended to last longer than three years. Some examples of durable merchandise, such as cars, are expensive, while others, such as forks and knives, are not. Companies that produce durable merchandise can be volatile, as their profits fluctuate according to how often their customers need more of their products. Durable merchandise is also called consumer durables or durable goods.
Goods, such as appliances and automobiles, that have a useful life over a number of periods. Firms that produce durable goods are often subject to wide fluctuations in sales and profits. Also called consumer durables.