halo effect


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Halo Effect

In psychology, the concept that persons with one positive quality are perceived as having multiple positive qualities. For example, an attractive person may be thought to be more intelligent than he/she really is. In business, the halo effect is seen when one popular product from a company improves sales for other products.

‘halo effect’

the regarding of an individual by others, especially his or her superiors, as especially good at his or her job. The reality may be different but, because the belief is strongly held, any shortcomings may not be perceived. Those employees who have the halo effect often achieve rapid promotion, with the result that their occupancy of particular job roles may be brief. Any aspects of their performance which are not satisfactory may not come to light for some time, hence the halo effect remains undiminished. However, those with this attribute often attract resentment from their more discerning colleagues. The opposite of the halo effect is the horns effect, where an employee is viewed badly whatever his or her actual performance. See PETER PRINCIPLE.
References in periodicals archive ?
One of the earliest and most enduring studies of first impressions and the halo effect was completed by psychologist Solomon Asch, who asked people to evaluate the personalities of two individuals name Alan and Ben.
Pitfalls of the halo effect are especially apparent when auditors evaluate information about clients (and members of client management) in a somewhat arbitrary order.
David Epstein, author of the popular book "The Sports Gene" and an editor of the new sports newsletter TipOff, says keeping up to date with important topics in the news is a great way to create a positive initial halo effect, whether you're attempting to connect with your colleagues around the water cooler or trying to impress a first date.
The halo effect from EMV will not last long -- only a few short years -- because of the normalization process of EMV in the public domain.
The goal was to create a halo effect of a different sort, to woo elusive younger buyers who these days are less likely than their predecessors to drive.
Finish the look with a fine mist of Charles Worthington Style Setter Long Lasting Max Hold Spray, and use your fingers to buff the front of the hairline to break up the plait and create a soft, fluffy halo effect.
A halo effect from the renovations and the presence of wellness ambassadors has lifted sales in various categories, especially health-oriented segments, notes Martindale.
Automotive News has reported that the automaker has taken this decision after its executives decided that the model's halo effect would not be worth the substantial investment it involved.
The nutritional aspects of these foods were also greatly biased by the health halo effect.
Own label has worked very hard on increasing range and meeting different consumer needs, and has done a good job in communicating messages around quality and value," said SymphonyIRI analyst Tim Eales, adding that a strong premium range had a halo effect across a retailer's brand.
This approach also allows managers to maximize the halo effect.
In 1971, they began selling under their own label and hatched a simple yet brilliant marketing strategy--harness the power of the halo effect.