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This potential "dating dilemma" became the focus of media materials and pitches, as well as the in-store materials developed by Hallmark.
The Pucker Up theme was extended into Hallmark Gold Crown stores.
Since sports media don't usually write about Valentine's Day, nor do they typically receive information from Hallmark, Polaris needed to make the pitch relevant and meaningful for their particular beat.
With more than 500 inspiring Hallmark Christian cards and sentiments, plus religious art images and more than 20 Hallmark fonts, Hallmark Christian Card Studio is designed to meet the needs of today's Christian.
In addition to greeting cards, Hallmark Christian Card Studio includes bookmarks, pocket devotionals, invitations, announcements, newsletters, labels, certificates and program/bulletins that can be used for church projects or personal expression needs.
Another holiday is always sneaking up around the corner and Hallmark Holiday Card Studio provides a convenient solution to the winter holiday rush.