Hallmark

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Hallmark

In marketing, a distinguishing feature of a product that makes it recognizable to potential buyers. A hallmark may be a significant intangible asset for a product.
References in periodicals archive ?
It is time to take hallmarking forward along the path to mandatory enforcement, leaving no room for debate around purity and safeguarding the interests of the consumer.
WGC India managing director Somasundaram PR said," Hallmarking is not mandatory and consumer awareness is limited.
Hallmarking of palladium jewellery is still optional, but will become compulsory in January next year for any items weighing more than one gramme.
This dramatic reduction in volumes, mainly in 9 carat gold, has seen hallmarking numbers drop by over ten million units, from 35 million in 2003 to less than 25 million last year.