gross sales

Gross Sales

A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge.

Notes:

Gross sales is usually an important measure for those companies in the consumer retail industry. It measures the amount of product that a company sells relative to its competitors, and can also reflect consumer spending habits.

See also: COGS, Gross Income, Net Sales

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Gross sales

Total sales calculated by summing all sales at invoice values, neglecting any adjustments such as customer discounts or returns.

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gross sales

Total sales for a period before discounts, returns, and freight expenses have been deducted. Compare net sales.