Greenwashing

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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
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At a fundamental level, greenwash standards serve and protect--rather than challenge and transform--the business models of the industries that support them.
The BP oil spill has given reinforcement to activists who long have pressured firms to disclose more fully their environmental and social performance instead of opting for greenwash.
Greenwash messages, for example: "switch to e-billing because it's better for the environment", imply that consumers will be choosing a more sustainable and environmentally-friendly option than print and paper.
The Worst EU Lobbying and Greenwash Awards 2007 were organized by Corporate Europe Observatory, Friends of the Earth Europe, LobbyControl and Spinwatch.
I'm sorry to hear that IPM is being used to greenwash lawn care businesses in Canada.
Case contends that makers of indoor cleaning products are among the worst greenwash offenders.
I hope not, otherwise it is the biggest load of greenwash I have heard in recent times.
It has seen the limitations of the greenwash it was putting out a few years ago.
Colin Challen, EAC member and Labour chairman of the environmental information sub-committee, said: "The government has to act to deal with the problem of greenwash.
Tesco, Unilever and BP are no longer considered green winners by opinion formers, and 40% of respondents believed that Marks & Spencer had run the bestpublicised green campaign in the last six months, although 10% believe them guilty of greenwash.
Right now, the way the Multiple Listing Service, or MLS (searchable homes for sale database), system is set up, people can't help but greenwash when advertising a green home," says ECO Consultant Certified agent and planner Michael Figura, referencing the lack of a detail in the system to search for green features.
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