Greenwashing

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Greenwashing

A slang term for a situation in which a company takes token steps to be more environmentally conscious, but advertises its steps in such a way as to make them appear more significant than they are. For example, if a company places recycling bins next to its trash cans but does nothing to curb its corporate jet use, it may greenwash its decisions by playing up the recycling bins.
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At a fundamental level, greenwash standards serve and protect--rather than challenge and transform--the business models of the industries that support them.
The BP oil spill has given reinforcement to activists who long have pressured firms to disclose more fully their environmental and social performance instead of opting for greenwash.
Greenwash messages, for example: "switch to e-billing because it's better for the environment", imply that consumers will be choosing a more sustainable and environmentally-friendly option than print and paper.
The Worst EU Lobbying and Greenwash Awards 2007 were organized by Corporate Europe Observatory, Friends of the Earth Europe, LobbyControl and Spinwatch.
I'm sorry to hear that IPM is being used to greenwash lawn care businesses in Canada.
Avoiding regulation by claiming businesses will solve problems themselves: A common form of greenwash is to publicly claim a commitment to the environment while quietly lobbying to avoid regulation.
He said: "Cameron's claim that he would create the greenest Government has turned out to be greenwash of the highest order.
Case contends that makers of indoor cleaning products are among the worst greenwash offenders.
I hope not, otherwise it is the biggest load of greenwash I have heard in recent times.
Colin Challen, EAC member and Labour chairman of the environmental information sub-committee, said: "The government has to act to deal with the problem of greenwash.
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