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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
ONE OF THE GOVERNMENT'S TREAsured tools for seizing money from citizens appears to be going to the dogs.
If you think the country is going to the dogs -- you're right.
Going To The Dogs LLC, led by John Croft and Deborah Bohlken, received a one-year loan of $750,000 and a two-year loan of $325,000 from Eagle Bank & Trust of Little Rock.
I don't think we've got a generation of young people that are going to the dogs, I don't think we've got a broken country," -
Darren Purse is going to the dogs - on a regular basis.