global brand

global brand

a BRAND which is sold in a very large number of national markets on the basis of a single unique BRAND NAME, for example Coca-Cola, rather than using different brand names for each separate national market. Such global brands offer considerable economies of scale in marketing and production, though care must be exercised in developing a brand name which is in keeping with the customs and sentiments of all the target nations. See MULTINATIONAL ENTERPRISE.
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5% lead over the second best global brand in terms of volume sales.
Consumers are also more inclined to opt for a locally manufactured product over a global brand in categories such as mineral and bottled water (33 percent) and biscuits, chips and snacks (33 percent).
Every month this year, one partner global brand of SM will be mounting product launches, activations, promotions, and other fun events at the mall for everyone to enjoy.
Cherokee Global Brands is a global brand marketing platform that manages a growing portfolio of active, and family lifestyle brands.
Starwood veteran Dave Marr has been appointed global brand leader, Sheraton and Tribute Portfolio.
Autorent was chosen as best car rental brand through scientific survey conducted by Global Brand Magazine.
Mauritian business group British American Investment scored a hat trick at the recent Global Brand Excellence Awards 2013 among nominations from 50 countries.
Clinique's success is largely due to our mission to provide disruptive innovation in as many aspects of our business as possible," said Lynne Greene, global brand president of Clinique, Origins and Ojon.
In his 2008 book The Global Brand (Palgrave Macmillan), Nigel Hollis, executive vice president and chief global analyst for the brand research firm Millward Brown in New York City, explored how brands can transcend their national and cultural origins to become truly global.
Auto Business News-October 20, 2010--Jaguar names new global brand director(C)1994-2010 ENPublishing - http://www.
There is a continuum along which firms can decide how global they wish their brands to be--with a single global brand at one extreme and an assortment of nothing but local brands at the other.
As it continues to build its global brands, Estee Lauder announced it will develop a European headquarters for global brand acquisition and multi-channel development of non-department store markets in order to further global growth and achieve the company's goal of becoming a $10 billion cosmetics company.

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