Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
The unpredictable rugby league convert was given the hook after 26 minutes of his last match, November's 21-19 defeat to Australia, and it looked as though Robinson was not willing to invest in his talents if the price was indulging his foibles.
When Miller came on at Parkhead it was to replace Stephen Pearson, who looked decidedly unhappy at being given the hook.
The performance was given the hook, however, when it was realized that the team's appearance would have violated NCAA rules.
Alberto Moreno and Dejan Lovren were at fault for two goals while | Adam Lallana lasted only 45 minutes before curiously being given the hook.
Disaster: Strachan can't believe it as his side crash to defeat; Hissing sub: Scott McDonald has a pop at boss Strachan after being given the hook during the shock 1-0 defeat to Well; Lennon: Return was soured by Well's win
Coach Frank Hadden had one last throw of the dice after an hour, the unconvincing Parks finally given the hook to be replaced by Chris Paterson.
Jordan Henderson and Adam Lallana weren't involved enough yesterday, but I was surprised Lallana was given the hook in the second half.