Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in periodicals archive ?
Kate Humble tried to say something too - but as usual she couldn't get a word in edgeways.
But underneath the blather there's a serious story trying to get a word in edgeways as Vicky searches for her birth mother at the risk of upsetting her adoptive parents.
I remember he'd call around to see me and spend the afternoon talking to dad about football - meanwhile I'd be sitting there trying to get a word in edgeways.