Gaffer

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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
Salmond, Scotland's first minister and leader of the Scottish National Party, said that Mr Abbott had always been famous or infamous for his political gaffe.
Romney might have avoided that costly "verbal" gaffe if he had only listened to San Francisco Astrologer, Larry Schwimmer who forecasted Romney's blunder of "putting his foot in his mouth," several weeks ago.
All gaffes, and all for our entertainment Chris Game is associate honorary senior lecturer at the Institute of Local Government Studies at University of Birmingham
Talking of Sir Bobby, we could have filled a page with the football manager's comical gaffes.
New State Minister Takashi Sasagawa made an apparent verbal gaffe on Wednesday, saying that there is no way to put an end to bullying in schools, and suggesting that victims should work to solve the problems themselves.
But the Spanish company has become a prisoner of its own gaffes.
PRINCE Philip is prone to making embarrassing gaffes - but he was on the right lines when he was asked about Birmingham, describing the city as exotic and attractive.
Except that no candidate committed more gaffes than Ronald Reagan in 1980, and Bill Clinton demonstrated that the whiff of scandal or misdeed--even when backed by credible evidence--does not necessarily destroy a presidential campaign.
Most people may learn to ignore behaviours that others refuse responsibility for, from obvious gaffes -- such as burping in public -- to the subtler intricacies of lying, Ekman argues.
Compiled by San Francisco's Fineman PR, gaffes include tasteless celebrity comments, "Cocaine" energy drink and an activist organization showing its true colors.
In isolation it was a fairly inoccuous mistake, but the gaffes are piling up.
WELL, new Welsh Secretary Cheryl Gillan has been in office three days and, at the time of writing, has made no gaffes - the new UK Government can consider that a result.