Gaffer

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Gaffer

In film, the person in charge of lighting effects. Because different lights draw out different emotions, a gaffer may be used in marketing to find the lighting (for example, for a commercial) most likely to elicit a positive response from a targeted consumer.
References in periodicals archive ?
It is singularly ill equipped to profit from this gift of a gaffe.
At the mass solidarity march in Paris in the aftermath of the Charlie Hebdo attacks in January, Prime Minister Benjamin Netanyahu of Israel was accused of making a gaffe when he forced his way to the front of the parade of world leaders, and then followed up with a wave to the crowd after hearing at least one member of the public shout a pro-Israeli message.
Pertinent to Gaffe Owens, YWCA's efforts include support for domestic violence victims.
Miss Malin was on an outside broadcast at Trentham Gardens, near Stoke-on-Trent, and was soaked through in horrendous weather when she made the gaffe during the live 6pm bulletin.
Today we take a look back at some gaffes with a North East slant.
The resulting media hoopla brought back memories of a similar gaffe by an earlier California candidate: In 1998 Matt Fong's bid for a U.
The sentence about the wall reminds me of a similar gaffe that The New York Times made early last century: It criticized Robert Goddard's claim that a rocket could travel in a vacuum because, the reporter said, there was no air for the rocket to push against.
The gaffe came in a news release from the Sydney Symphony Orchestra, plugging the Malvern-based violinist's tour.
Several audience members cringed at the gaffe, but Newhouse took it in stride.
holiday, and Michael Kinsley's 1984 anatomization of the role of "the gaffe" in presidential campaigns (a gaffe being something that "occurs not when a politician lies, but when he tells the truth") is as amusing as it is insightful.
com that "a colleague was making a joke in a draft that was mistakenly released," the PR gaffe plays right into the hands of those who would label Greenpeace a sensationalist organization.
His terrible gaffe in saying British mother Nazanin Zaghari-Ratcliffe was training journalists in Iran has put her in a perilous position.