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Fund Supermarket

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fund supermarket
A financial institution that offers a large number of mutual funds from many different sponsors. The term is often used to refer to brokerage firms that offer customers a very large number of no-load funds.

Fund Supermarket
A brokerage that provides investors access to many mutual funds from various fund families. This permits greater variety in their portfolios while allowing the investors to receive all their statements from a single source. Fund supermarkets also have the potential for deep customer bases because of the sheer variety of funds offered.


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Another reason to go to a mutual fund supermarket is you can reduce cumbersome paperwork, which can come in handy when monitoring performance and fees as well as getting prepared for tax season.
In the latest of a series of such alliances, KeyCorp has begun offering its customers more than 650 no-load funds from Schwab's wildly popular OneSource fund supermarket.
Schwab operates the largest mutual fund supermarket, where investors can buy funds from dozens of different fund companies through one brokerage account.
 
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