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franchise
(redirected from franchiser)

   Also found in: Dictionary/thesaurus, Legal, Encyclopedia, Wikipedia, Hutchinson 0.04 sec.
franchise
1. An agreement between a firm and another party in which the firm provides the other party with the right to use the firm's name and to sell or rent its products. Selling franchise rights is a method of expanding a business quickly with a minimum of capital. See also franchisee, franchisor.
2. A right granted to another party by a government to engage in certain types of business. For example, a firm may obtain a government franchise to supply certain public services within a limited geographic region.


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The product is designed for small to medium-size firms and their employees in the business-services industry, including market researchers, loss-control specialists, franchisers, contest managers, advertising and public-relations firms, third-party administrators, temporary staffing firms and trustees.
The Long Beach-based franchiser reported 267 locations, up 222 from the previous year.
2 on the BE ADVERTISING AGENCIES list with $300 million in billings) announced in December that it will handle advertising and marketing campaigns and provide consulting on multicultural marketing plans for the hotel franchiser.
 
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