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fortress mall

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fortress mall

A shopping mall of superior quality, with at least one fashion department store, at least four anchors having minimum sales of $500 per square foot, and surrounded by a “moat” consisting of acres of parking.The goal is to capture consumers inside the fortress, where they will remain to conduct all their shopping and dining. Still a strong market segment, but seeing erosion by the newer lifestyle malls.



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He defines a fortress mall as an "A plus" complex that has at least one fashion department store and a minimum of four
 
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