Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Europeans used gold to make rapiers and stilettos for use in everyday life, but the fishermen of the South Seas used polished bronze and mother-of-pearl to make fish hooks, where the sharp point used in certain of the islands (where the style of the hook depended on the availability of materials) was a whale's tooth polished to a needle sharpness when the hooks may well have been traded or discussed according to their beauty.
Linda Baker with Alfie the beagle and, below, an X-ray showing the fish hook PICTURES: Richard Williams [umlaut]
Fish hooks are rare in Island South East Asian assemblages and none has previously been found which are definitely pre-Neolithic in age (Bellwood 1997: 235).
These have suffered from lead poisoning, ingested fish hooks, contamination by oil, broken wings or were simply underweight and starving.
On the subject of fish hooks - a skipper's most frequent first-aid challenge after seasickness - if one is lodged in a sensitive place, like around an eye, Helgren's skippers won't try to extract it.
The cheapest pack - in a container the size of a tobacco tin - has needles, a button compass, first aid instructions and fish hooks.
He had been sent out with three fish hooks and told to live off the land.
Other manatees die when they get trapped in canals or eat fish hooks or litter.