Impression

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Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
The final impression of this edition is marked as the "Twenty-sixth Printing," and it notes a copyright, by Hodder & Stoughton, dated 1967.
The final impression is the polish on the overall impression of who you are.
While the dentist is making the final impression, the assistant refines the temporary crown.
As a final impression, the report concludes: "Open Text is a strong player in the Enterprise Content Management marketplace, and clearly sees product innovation as the key to maintaining its position.
Using the police's standard e-fit computer, she created an initial image and then compared famous portraits of the Bard to craft her final impression.
Metropolitan Police artist Cathy Charsley used her training in "age progression", but in reverse, to create the picture of the Bard, Using the police's standard e-fit computer, she created an initial image and then compared famous portraits of the Bard to craft her final impression.
As the dancers repeated the opening concentric circles, a final impression sifted through--of a world over-decorated and under-pondered.
If Stella's early works were so minimal and inexpressive as to appear mechanical, the final impression here, for better or worse, was of objects so big and chaotic that they seemed, well, mechanical--but also monstrous.
But the final impression was of a side that just creaked in one or two areas and was downright disappointing in others.
One's final impression, however, is that Kaplinski, in striving to level the vertical opposition between Good and Evil, at the same time gradually erects a horizontal opposition, a kind of new Chinese wall between East and West.