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event studies

   Also found in: Wikipedia 0.04 sec.
event studies
Research that attempts to determine if particular events produce abnormal returns from stock investments. For example, researchers have conducted event studies in an attempt to determine if stock splits, dividend increases, and earnings announcements produce abnormal returns.

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It is common in event studies to control for a wide range of factors known to influence returns (Hayward, 2002; King et al.
A key point that emerges is that the view of many financial economists that share-market event studies provide a more reliable, tractable means of investigating the economic consequences of M&A activity than accounting-numbers-based studies is misguided.
Used in event studies, which researchers use to evaluate the economic impact of events of interest.
 
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