Banner Ad

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Banner Ad

An advertisement embedded in a webpage. A banner ad is commonly at the top or the bottom on a page, but may be placed anywhere. Advertisers may pay by the number of clicks or by the number of views. A banner ad is also called a web banner. See also: CPC, CPM.
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Microsoft developed the enRiched Ad Program in response to extensive feedback from advertisers and advertising agencies seeking more depth and interactivity in traditional ad banners and faster turnaround times for rich media ads.
The MSN enRiched Ad Program makes this process nearly effortless -- just add graphics and your ad is ready go.
When used with MSN enriched ad technology, the new units are two to three times more effective in increasing message association than traditional standard banners.