How to Get the Most out of Celebrity Endorsers
," Admap, 33, No.
The data in the table suggest an interesting phenomenon about China's celebrity advertising; across different types of products, the most welcomed celebrity endorsers
mentioned by the subjects vary little.
This perception is less likely to be created through non-celebrity endorsers
and may result in the celebrity's higher credibility.
can only get away with staking out one criterion or the other.
The variety of celebrity endorsers
has been transformed from a few baseball players and athletes and now encompasses men, women, boys, and girls from the worlds of sports, films, television, radio, music, and obscurity (McCracken, 1989).
Keep your endorsers
happy: People who do testimonials usually expect exceptional tech support in return, Katz warns.
As we continue to significantly grow our Endorser
community it is important that the Calyp be capable of scaling while delivering exciting new ways of empowering our Endorsers
to vocalize their brand affinity," said Andrew Levi, CEO of Blue Calypso.
As persistent and insistent as the endorsers
were those who firmly spoke on the futility of the impeachment complaints, and they include: Deputy Speaker Giorgidi Aggabao, Deputy Speaker Sergio Apostol, Majority Leader Neptali Gonzales, Justice Vice Chairman Rodolfo Farinas, Rep.
Seeking to address a landscape now more commonly known as the Twitterverse and blogosphere, the Federal Trade Commission ("FTC") in 2009 established new guidelines of engagement for companies and endorsers
seeking to leverage social media to promote products and services (Guides Concerning the Use of Endorsements and Testimonials in Advertising, 2009).
Sometimes attractive endorsers
increase persuasion, sometimes they decrease persuasion, and sometimes they have no effect at all," write authors Janne van Doorn and Diederik A.
Katrina is among the top female endorsers
in Bollywood today and commands a whopping pay packet of around Rs 4 crore per deal.
The new Guides also include changes regarding the disclosure of material connections between endorsers