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Endorse
(redirected from endorsers)

    Also found in: Dictionary/thesaurus, Legal, Encyclopedia 0.01 sec.
Endorse
Transferring asset ownership by signing the back of the asset's certificate.
Endorsement
1. The payee's signature on the back of a check indicating that the payee has received the check. Banks require that payees endorse checks before they may be cashed or deposited.

2. An amendment to a document, especially an insurance policy. Informally, they are called riders.
endorse
To sign a negotiable instrument in order to transfer it to another party. For example, investors holding securities must endorse the certificates before delivery to the broker.
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There are very few sports endorsers in this country compared to overseas where you have guys like Tiger Woods and David Beckham.
Boxer Pacquiao holds hopes of the Philippines by AFP / AFP Asian Edition
The agency warned that celebrities and other endorsers can find themselves on the hook for "false or unsubstantiated" claims, as well as failures to disclose pecuniary ties.
CAVEAT ENDORSER by Harry Maurer & Cristina Linblad / BusinessWeek
To Catch a Tiger or Let Him Go: The Matchup Effect and Athlete Endorsers for Sport and Non-Sport Brands Advertising has infiltrated every part of our day-to-day lives.
To catch a tiger or let him go: the match-up effect and athlete ... by Koernig, Stephen K.; Boyd, Thomas C. / Sport Marketing Quarterly
 
 
 
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