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endorsement |
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Endorsement 1. The payee's signature on the back of a check indicating that the payee has received the check. Banks require that payees endorse checks before they may be cashed or deposited. 2. An amendment to a document, especially an insurance policy. Informally, they are called riders. endorsement (also spelled indorsement) Placing one's signature on the back of a check or other negotiable instrument in order to transfer ownership to another.Endorsers warrant payment of the instrument unless they sign with the additional words “without recourse.” How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Revises Advertising Guidelines For Endorsements And Testimonials: Changes Focus On The notice incorporates several changes to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations and celebrities, as well as the disclosure of important connections between advertisers and endorsers. FTC officials addressed online reviews by bloggers in the first revisions to Guides Concerning the Use of Endorsements and Testimonials in Advertising since 1980. |
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