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Galvanic Skin Response
(redirected from electrodermal response)

   Also found in: Dictionary/thesaurus, Medical, Encyclopedia, Wikipedia 0.01 sec.
Galvanic Skin Response
A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.


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Construct validity was established using electrodermal responses to sensory input (McIntosh et al.
Furthermore, the algorithm measured two features from startle response (magnitude, rise time) that could be derived from the 'onset' and the 'peak' of electrodermal responses.
All children had their electrodermal responses (EDR), their respiratory sinus arrhythmia (RSA), and their cardiac pre-ejection period (PEP) measured during three successive experimental conditions: a 5-minute baseline, a monetary incentive task, and negative mood induction via an emotionally evocative film clip.
 
 
 
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