Galvanic Skin Response

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Related to electrodermal response: Psychogalvanic Reflex, galvanic skin responses

Galvanic Skin Response

A physical response in the skin due to some stimulus. For example, turning red when one is nervous is a galvanic skin response. Some marketers measure galvanic skin responses on test subjects of advertisements. Proponents believe this is an objective way to determine a test subject's response to an advertisement, though critics contend that this practice does not sufficiently account for outside stimuli that may affect measurements.
References in periodicals archive ?
In addition, electrodermal response amplitudes were expected to be enhanced with the presentation of target objects if these objects have particular significance for participants.
When we looked at whether symptoms preceded or followed the skin conductance reaction, we found that most symptoms occurred at the same time or followed rather than preceded electrodermal response.
Early research also established that increased blood flow and blood pressure are not direct causes of EDA insofar as electrodermal responses can be shown to diverge from both of these measures under certain conditions (Darrow, 1927).
A battery of responses was collected, including skin temperature and electrodermal response (EDR) data at 7.
Typical physiological and behavioral response differences in the GKT between probe and irrelevant objects consist of higher electrodermal response amplitudes, suppressed respiration, decelerated heart rate, reduced pulse amplitudes, and longer reaction times to probe objects (e.
Human electrodermal response to remote human monitoring: Classification and analysis of response characteristics.
The objectives were (a) to see if an electrodermal DMILS response was similar to a sensory response and, if not, to see if there were any useful characteristics that could be used to identify the former and (b) to compare the electrodermal response seen in DMILS with that seen in reaction to a weak magnetic field, allowing exploration of potential mechanisms or physiological response systems that might produce the observed DMILS effects.