echo boomers


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echo boomers

Children of baby boomers; a distinct demographic with identifiable buying habits.

References in periodicals archive ?
Despite these generational differences, NCH's most recent Consumer Survey suggests that coupons are an effective method for influencing the purchase decisions of both baby boomers and echo boomers.
Nadji also cites echo boomers, saying this cohort of approximately 81 million people will have housing needs outstripping exist^ ing apartment availability.
Echo boomers already have massive buying power of more than $200 billion yearly, pointed out Carol Ruiz, assistant chair of ULI's Residential Neighborhood Development Council.
According to the CWI, rates of suicide between the ages of 10 and 19 have increased slightly from 4% in boomers to 5% among echo boomers.
Make no mistake, the automaker that understands the qualitative fashion aspects of customization--from ambient lighting to reconfigurable trim to advanced electronic technologies--will emerge as the winner in not only the luxury segments but the growing Echo Boomer mini-cars and other vehicle segments going forward.
The sheer number of echo boomers that are of college age, the number of schools they tend to apply to, and their expectation of e-applications and e-financial aid has overloaded the existing infrastructure of many schools, says Tracey Wilen of Cisco.
Instead, Fox takes it forward with the 12-to-24 male demo who live among the so-called Echo Boomers with competitive skateboarding, BMX, snowboarding, surfing and the like.
While it's been widely reported that we have been seeing the growth of so-called echo boomers in the market, the reality is that they have not arrived yet.
Public school decline: A failure to improve public school systems will force a growing number of Echo Boomers back to the suburbs as they begin raising families in larger numbers.
The echo boomers, aged 19 and under today, will move into the 18-34-year-old age group within the next 10 years and will represent the predominant generation in America.