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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
While the investigation is hampered by the craftiness of the "dead" husband and roadblocks he throws in Thorne's way, he plods on doggedly, just in character.
Brest: Team Oman Sail is doggedly chasing the fleet leaders in the Tour de France a la Voile as it goes into its second week of the marathon month long competition.
The same sources said, in a telephone conversation with Tunis Afrique Press (TAP) news agency, that the home security forces and units of the national army "tried to disperse the protestors by firing warning shots and tear-gas cannisters, in vain, as the demonstrators doggedly tried to invade the ministry premises.
He kept on doggedly after having attempted to make all of the running, and was only collared at the death by Dubai Crest and Franco Is My Name.
He doggedly pursued his campaign even from his nursing home bed in his final year, despatching a final tranche of letters in the lead up to the Federal Election.
Despite finishing some way adrift of the top-two finishers, the son of Rock Of Gibraltar stuck to his task doggedly for third.
Yet despite the increasing power and scope of enterprise content management, web content management has held on strong, doggedly laying claim to mind and market share.
Islamic terrorism will pursue its targets doggedly into developed countries.
Perhaps not surprisingly, the very day this report was released, Vice President Dick Cheney doggedly clung to his prior contention that such a link did exist.
Instead, if we focus on the individual pieces of our goals and work doggedly on each piece, we will see that we are moving forward, achieving small victories.
Aidy Boothroyd's side will have to defend doggedly in the face of an anticipated onslaught and central defender Danny Shittu is likely to be a big miss for them, particularly at set pieces.
As egotistical as he was courageous, MacArthur fought doggedly against anyone who dared to question his military judgment, even the President of the United States.