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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
A collie breeder wrote the following in Dogdom Magazine in August 1908.
Kafka's "Investigations" is about a dog who ponders dogdom and his relation to dogdom and to the world.
We are certain they will have as wonderful a time as we did and be great ambassadors of British dogdom.