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Related to dog's breakfast: dog's dinner


In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in periodicals archive ?
And taking on board what a total dog's breakfast this new law promises to be.
The dog's breakfast that is now Network Rail has 113 members whose job it is to hold the company to account in the same way as shareholders.
Walsh stated the result was due to his including some tea in his dog's breakfast.
Trude may have made a dog's breakfast of her first attempt to become a fully- fledged vet, but she finally passed by a whisker.
The result however, may end up as a dog's breakfast.
Shadow Justice Secretary Sadiq Khan described the commission as "a classic political fudge, designed to paper over the cracks" within the Government and was "a dog's breakfast as a result".
As I see it the objections are to the dog's breakfast that the Planning Department are trying to pass off as a proper and considered consultation, not the need for the LDF.
The department had apparently not bothered to find out - the first sign that its policy was a dog's breakfast.
General Loudon - colonel commandant of the Scottish division - added: "We couldn't possibly take a bit of everything or it would look like a dog's breakfast.
We need to sort out the whole season because it is a bit of a dog's breakfast at the moment,' said the Australian.
Just six minutes after the break City's defence was a dog's breakfast trying to keep out Forest's top guns Johnson and Marlon Harewood.
Men who wear anything other than a collar and tie have a habit of looking like a badly-served dog's breakfast.