loyalty

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loyalty

or

‘points’ card scheme

a facility which rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the business's outlets. Customers accumulate ‘points’ based on their purchases which when aggregated entitles them to a cash discount, ‘money-off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shop around’ splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.

loyalty

or

‘points’ card scheme

a facility that rewards customers of a retail business (for example, a supermarket or petrol station chain) for repeated purchases at the businesses outlets. Customers accumulate ‘points’ based on their purchases, which when aggregated entitles them to a cash discount, ‘money off future purchases or gifts. The general purpose of such a scheme is to encourage customers to be ‘loyal’, purchasing all or the bulk of their requirements from the favoured retailer rather than ‘shopping around’, splitting their purchases with rival traders.

The scheme is similar to AGGREGATED REBATES operated by suppliers of inputs to business customers. See BRAND LOYALTY.