direct marketing


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direct marketing

a form of MARKETING aimed at obtaining and retaining customers where the supplier contacts customers directly without the use of a coventional DISTRIBUTION CHANNEL intermediary such as a SHOP. Forms of direct marketing include: MAIL ORDER, DIRECT MAIL, TELEPHONE SELLING, ELECTRONIC SHOPPING, INTERNET, FACTORY OUTLET.

direct marketing

see DIRECT SELLING.
References in periodicals archive ?
Second, studies, interventions, and policies related to direct marketing must look at multiple distribution channels, not just farmers' markets; farm stands certainly need more attention.
The practical side of direct marketing, including mailing lists, direct mail packages, ads and Web sites.
Venture capital will continue to pour into internet direct marketing companies.
To stop junk mail and phone calls, write to the Direct Marketing Association, which represents about 3,600 companies.
Cacioppo brings over 15 years of direct marketing experience, account management, print production, letter shop, mailing services, list research and acquisition, email and telemarketing and client and vendor relationships.
The annual survey, now in its fourth year, was conducted in North America and the United Kingdom in October 2006 through a dedicated Web site landing page, a hardcopy form and in-person interviews at the 2006 Direct Marketing Association Conference and Exhibition in San Francisco, Calif.
The annual survey, now in its fourth year, was conducted in North America and the United Kingdom in October 2006 through a dedicated website landing page, a hardcopy form and in-person at the 2006 Direct Marketing Association Conference and Exhibition in San Francisco, Calif.
The New England Direct Marketing Association is a regional, professional association for anyone interested in traditional and online direct marketing.
In addition, SendTec's expertise in direct marketing applications has enabled them to offer their clients an integrated media platform that delivers exceptional results.
HOUSTON -- Direct Marketing Network (DMN) has been selected to manage all direct marketing for American Airlines Federal Credit Union (AA Credit Union), the agency announced today.
The direct marketing world is changing from catalogs and call centers to eCommerce; and the software model for companies to manage their business needs is changing from the outdated traditional server based software to web-based on demand software service model that PCS offers.

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