direct-mail

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direct-mail

a form of DIRECT MARKETING which involves posting information about a firm's GOODS and SERVICES direct to prospective/existing customers. This type of marketing offers a more targeted approach than conventional forms of advertising which employ mass MEDIA (commercial television, etc.). Potential customers can be identified in terms of various socioeconomic criteria and added to a mailing list which becomes the basis for a targeted mailing shot. See SOCIOECONOMIC GROUP, MARKET SEGMENTATION.
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Another clever way to make your direct mail stand out is to apply a soft-touch varnish coating to the carrier.
We are excited about our new website launch and the robust information it provides for customers and partners to better understand CCI's direct mail services," said Brock Brown, Social Media Specialist of Contemporary Communications.
But now Andrew Davidson, senior vice president with Mintel Compermedia, a firm that tracks direct mail advertising, says there are signs that large card issuers are returning to the marketing practice.
We are finding that while more Hispanics are reading direct mail advertising than non-Hispanics, a majority of those readers are primarily English speakers, even when at home with their families," Jim Litwin, vice president of market insights at Vertis, said in a statement.
Direct mail also has shifted the balance of power--somewhat--from big corporate benefactors to small donors by making it easier to attract and collate the little guy's cash.
Pioneer is able to access a wealth of sales history and other information from customer transactional records, incorporate it into its in-house database and use it to communicate through direct mail and other vehicles.
The lower-income emphasis is reflected in the size of direct mail purchases.
Direct mail allows sellers to take the product/service directly to potential buyers.
Direct mail recipients are also more likely to read and respond to messages received through the mail than they are to other forms of paid advertising because there is generally less advertising clutter in direct mail.
Back up your direct mail campaign with e-mails and telephone calls.
When compared with the Internet, direct sales, telemarketing, television, radio, magazines, newspapers, billboards, trade shows, and events, marketing executives said that direct mail was the best for tracking results and effectiveness; selling a product or service directly to households or businesses; informing a consumer or business on a new product or service; educating a consumer or business decision-maker on a complex issue; cost effectiveness; providing their company with the greatest return on investment; developing long-term customer relationships; increasing awareness for their products or services; generating sales; and increasing brand identity.
Nobody understands direct mailing like the USPS and its Direct Mail Web page (www.

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