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demographic
(redirected from demographics)

   Also found in: Dictionary/thesaurus, Medical, Encyclopedia, Wikipedia 0.01 sec.
demographic

Pertaining to characteristics of the population, such as race, age, household income, median home price, and number of inhabitants per household. The U.S. Census Bureau (www.census.gov) collects a wealth of demographic data.

Example: Families without insurance, 2003 and 2004:



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s why demographics are such an important part of marketing research.
Instant Demographics allows companies to search census data, geographic information, along with retail and restaurant industry market information in one online program.
The demographics of today's workforce are changing as baby boomers reach traditional retirement age and the number of skilled younger workers declines.
 
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