demographic segmentation

demographic segmentation

the division of a market into SOCIOECONOMIC GROUPS according to demographic variables like age, sex, occupation, education and family size. See MARKET SEGMENTATION.
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The patented technology predicts population behavior, along with population size, origin and destination, with an accuracy rate of 85-90%, and tracks demographic segmentation of a population using a population sample of 15%, together with anonymous cellular signals and demographic big data.
2016 ReligionCode Data Set: Religion is a key variable that influences sales of certain seasonal and dietary products and services and is an interesting basis for demographic segmentation.
For financial marketers, this requires moving beyond aligning demographic segmentation such as age, income, and investable assets with products and services.
IFF's "Five Faces of China," examines the entire Chinese market to understand more about the geographic and demographic segmentation of the country and the differences in consumer behavior and expectations.
If psychographic segmentation works so much better than demographic segmentation, why exclude people under 40 from what is already a huge population spread?
In it Lowy argued that four factors are driving the private label industry's newfound success: improved technology, a shift in consumer buying habits, the rise of discounting and the demographic segmentation of the U.
Understanding more about their subscribers and non-subscribers by demographic segmentation and analysis, including age, income, length and type of residence, presence and age range of children in the household, purchasing power and mail order responsiveness;
Demographic segmentation in the consumer segment is based on income levels, family size, education, life-cycle stage, marital status, ethnic characteristics, socio-economic variables and so forth.

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