database marketing


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database marketing

an interactive approach to MARKETING which uses individually addressable marketing media and channels to provide information to, stimulate demand from, and stay close to, customers.
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Unlike other forms of marketing, database marketing is both information-based and interaction-based," says Tom Gaither, vice president of marketing for D & B Sales and Marketing Solutions.
DataInsight provides its clients with a competitive advantage by maximizing their return on investment with database marketing tools.
Unlike in years past, when many suppliers simply sold their services, suppliers now must help marketing managers fit their resources into the database marketing mix.
In an accompanying brief entitled "Merkle Raises the Bar for Enterprise Database Marketing Service Providers," Forrester cited Merkle as a Leader for enterprise opportunities and stated, "In the two years since we last evaluated database marketing service providers, Merkle has completed its transition to a leading analytically driven integrated services provider.
Established in 1984, Brauch is a privately held IT company providing CRM software systems that combine both BI and database marketing technology into a comprehensive, web-enabled solution to its clients in the United States, Canada and the U.
Consider the following strategies for implementing database marketing recommended by Tucker Chicago, a marketing and communications agency.
TMone will provide telesales and database marketing to assist in EarthLink's marketing outreach for its Internet voice products.
As we continue to strengthen our core competencies, CDC brings expertise in the important areas of data warehousing, database marketing and data analysis," adds Smith.
Founded in 1998, Intellidyn has compiled the nation's most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, "atomic" level of data management, analytic services, list services, database marketing and strategic services available today.
Working collaboratively with the DMA, we will foster the continued development of database marketing excellence.
The findings are based on responses from a sample of attendees interviewed at the National Center for Database Marketing 2006 conference in Orlando, Florida.
Contest entries were evaluated on the originality and success of the database marketing initiative.

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