Cord

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Related to cutting the cord: cutting the umbilical cord

Cord

A unit of volume used to measure quantities of firewood in Canada and the United States. The cord is equivalent to 3.62 cubic meters.
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References in periodicals archive ?
The good news for advertisers and publishers is that older generations will likely continue to watch and pay for content as they have been--the traditional market isn't disappearing overnight--but advertisers will need to seek out new ways to reach younger viewers who are clearly cutting the cord and opting for on-demand video delivery across delivery channels that didn't even exist 10 years ago.
The active management involves administration of oxytocic drugs, clamping and cutting the cord as well as controlled cord traction.
Cutting the cord is instead discouraged as it could still pose a danger.
So it was with special interest that I sat through many sessions at Streaming Media East about cutting the cord and over-the-top video, listening to experts say that most people weren't really giving up cable.